Top line campaign results:
Strong CTRs of up to 2.26 %.
Driving high engagement as well as above average completion rates, the highest at 94% indicating a highly engaged audience.
- Engage the target audience in a premium environment to drive awareness of the brand and bring the brand experience to life.
- Drive cut through in a cluttered male fragrance market where “black” or Nuit is not a differentiator in the market.
- Differentiate Nuit fragrance from other male fragrances to provide an emotional trigger for the audience.
- Extend the conversation from traditional print to online video/TV.
- Premium platform
- Broadcast quality inventory available
- Large format
- Ability to reach target audience in an uncluttered environment
The campaign ran in the following regions, as below:
Hong Kong | Indonesia | Taiwan | Thailand
Overlaid targeting to run in the male skewed genres, such as action, adventure, comedy, sci-fi, documentary.
“We were looking for an environment that was not only going to reach our male target audience, but also engage them with our brand message. We were able to achieve stronger than expected completion rates across premium inventory. Vizeum also received a consistently strong level of account service.”
Rebecca Haly – Associate Director – Vizeum APAC
“Working on this campaign with Vizeum was a great opportunity for Viewster to showcase our high quality content, and targeting opportunities. We ensured we understood the brief completely and were aware of the client expectation – premium content that was not cluttered with competition – which I believe we delivered in full.”
Chrissy Griffin – APAC Sales Director – Viewster