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Case Study on Issey Miyake


Top line campaign results:

Strong CTRs of up to 2.26 %.
Driving high engagement as well as above average completion rates, the highest at 94% indicating a highly engaged audience.

Campaign objectives:

  • Engage the target audience in a premium environment to drive awareness of the brand and bring the brand experience to life.
  • Drive cut through in a cluttered male fragrance market where black” or Nuit is not a differentiator in the market.
  • Differentiate Nuit fragrance from other male fragrances to provide an emotional trigger for the audience.
  • Extend the conversation from traditional print to online video/TV.

Why running the campaign on Viewster?

  • Premium platform
  • Broadcast quality inventory available
  • Large format
  • Ability to reach target audience in an uncluttered environment

Campaign details:

The campaign ran in the following regions, as below:

Hong Kong | Indonesia | Taiwan | Thailand

Overlaid targeting to run in the male skewed genres, such as action, adventure, comedy, sci-fi, documentary.

 

We were looking for an environment that was not only going to reach our male target audience, but also engage them with our brand message. We were able to achieve stronger than expected completion rates across premium inventory. Vizeum also received a consistently strong level of account service.

Rebecca Haly – Associate Director – Vizeum APAC

 

Working on this campaign with Vizeum was a great opportunity for Viewster to showcase our high quality content, and targeting opportunities.  We ensured we understood the brief completely and were aware of the client expectation  premium content that was not cluttered with competition  which I believe we delivered in full.

Chrissy Griffin – APAC Sales Director – Viewster