DRTV campaigns in the USA and Germany boost Viewster mobile app installs

Viewster is on TV again! After last year’s success, we are currently running a TV campaign in Germany. In addition, we’ve also booked a boost campaign with a leading North American network later this month. With both campaigns we aim to grow our loyal audience with new users and promote unique features in the Viewster mobile apps.
The creatives are localized and can be watched here (password: tvspot):

US TV-spot                                                                           German TV-spotUS TV-Spot    German TV-Spot

The direct response TV campaigns are optimized to drive mobile app installs as an instantly measurable result. The campaign objective is to give the TV consumer an interesting, alternative program on the second screen – and convert that into the first screen. Last year’s campaign in Germany resulted in as many as ten thousands of installs per day during an entire month. Taking advantage of the proven campaign effectiveness, we successfully ran similar campaigns in the UK, Australia, Switzerland and Austria with excellent results. The German spot was produced by  Vertigo Media AG with the following media optimization handled by Media Plan. Quaid Media is in charge of the creative and media buying of the upcoming US campaign.

 

About Viewster
 

Viewster (www.viewster.com) is a worldwide online video service connecting passionate audiences. We are the first stop destination for anime lovers, featuring an ever-growing line up of the latest shows directly from Japan. Our wider catalogue brings the best of specialist shows and movies, with more than ten thousand titles across anime, thriller, sci-fi, and fantasy. Viewster is free, supported by advertising and available to stream on desktop, mobile and smart TV apps.

Find Viewster on www.viewster.com, in iTunes or Google Play.
For more information, please visit: http://corp.viewster.com.

Press Contact
Tilman Eberle
Head of Marketing and Communications
teberle@viewster.com
+41 79 3182435