New hires are essential to meeting demand for international sponsors in service’s rapidly expanding VOD market
Zurich – July 2, 2013 - Viewster Expands Global Sales Team, Increasing Streaming Video Advertising Partner Opportunities on International Level New hires are essential to meeting demand for international sponsors in service’s rapidly expanding VOD market New York, NY – June 25, 2013 – Viewster, a quickly growing ‘free, on-demand’ service for movies and TV shows, has made vital additions to its global sales team within the US, UK and SEA. The additional positions are particularly key to Viewster’s continued international expansion strategy, as more advertisers request sponsorship for Viewster’s commercially supported ‘Video On Demand’ (VOD) service.
“Advertisers today are looking for premium environments online where they can reach large groups of targeted audiences. With 100% professional content and 100% mind share, and a large global audience, this is Viewster’s sweet spot,” said CEO of Viewster, Kai Henniges.
Among the new hires are Tom Anderson, the new Sales Director North America in New York, London-based Jeremy Playle as Sales Director UK, and Vijay Anand Kunduri as Sales Director Asia from Singapore. Each strategic hire will hold a crucial role in developing new and existing partnerships with media and advertising agencies.
Henniges continues: “Our most recent focus on expansion has been on the global forefront, so we are pleased to have Tom, Jeremy and Vijay on our team to continue shaping our business during this growth period. With global spending on online video advertising set to hit $14.7 billion by 2017 and as more advertisers move budgets away from TV, developing our advertising sales business is a key part of our global business growth strategy; our new team is crucial to ensuring we continue growing by monetizing that traffic.”
Accessible in over 120 countries worldwide, Viewster allows visitors to instantly access thousands of films and TV shows for free, without a subscription. Last year, the ad-supported VOD service furnished more than one billion videos worldwide and witnessed its user base grow by 700 percent. This past February, Viewster attracted 8.3 million unique U.S.-based viewers and is also now one of the Top 50 Online Video Properties in the United States, according to recent figures from comScore.
Viewster is a leading free “on demand” service, offering a wide range of current and feature movies and TV series to watch ad-funded and for free. Based in Switzerland, Viewster is available in 120 countries worldwide. Viewster’s service is available on the web at Viewster.com and is pre-installed on most Internet-connected TVs and Blu-ray players. Free-to-download mobile apps are available for Apple and Android tablets and smartphones.