Five million Android users benefit from best-in-class binge-watching experience
Zurich, Switzerland – May 12, 2015 – Viewster, the online streaming service, has released a new and improved mobile app for iOS and Android. Available now, the app sets new standards in user experience to help viewers scroll episodes of their favorite shows on tablets and smartphones. Viewster is free and fully-licensed and enables fans to watch a library of more than ten thousand titles in film and TV, especially anime, fantasy, sci-fi and virtual worlds. Viewster also has a vast catalogue of simulcasts where anime shows are available immediately after airing on Japanese TV.
Viewster’s new mobile app includes:
- Easier-than-ever vertical thumb-scrolling to find all episodes of hit simulcasts
- A new ‘follow’ function so viewers get notified when new episodes are available
- Instant push notification when a new episode becomes live, and instant replay on mobile screens for on-the-go watching
- Ad-free viewing for the first two minutes
Viewster recently hit five million overall app installs on Android since the first version and ranks #2 for Anime on Google Play internationally. Since launching the new app, data has proven improved customer engagement including:
- A 52 per cent increase in viewers watching further than episode one of a series. This demonstrates that viewers are binge-watching as a result of easier navigation and content stickiness
- A 300 per cent increase in engaging with content, like using ‘watch later’, ‘like,’ share or follow features
Viewster’s new mobile product manager, Harry Fuecks, led the redesign. Fuecks has vast experience in online product development–including building the mobile apps for local.ch, the Swiss telephone book. Fuecks said: “Anime fans want the latest, high-quality content the moment it’s published. And they deserve a best-in-class user experience that we are dedicated to deliver. The data shows we are on the right track with our latest version, but this is just the beginning.”
Viewster CEO, Kai Henniges, said: “Forty-eight per cent of our users access Viewster via tablet or mobile phone, where they account for seventy-four per cent of all video views. The mobile device is the most flexible to use, and our young audience uses it to binge-watch the shows they are passionate about.”
Viewster (www.viewster.com) is a worldwide online video service connecting passionate audiences. We are the first stop destination for anime lovers, featuring an ever-growing line up of the latest shows directly from Japan. Our wider catalogue brings the best of specialist shows and movies, with more than ten thousand titles across anime, thriller, sci-fi, and fantasy. Viewster is free, supported by advertising and available to stream on desktop, mobile and smart TV apps.
The Viewster Online Film Fest brings millions of visitors together with the creators. Each festival we feature the best up and coming filmmakers and invite our online community to help select the finalists. But we don’t stop there. We believe so much in fan culture, that we have created a global platform for fans to interact with each other, and we invite anime enthusiasts to join our translation community to create subtitles on a professional level. Meet with us – both online and at international conventions throughout the year.
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