Video streaming service expands operation’s footprint and appoints industry veteran Rob Pereyda to lead global strategy and develop North American market
Zurich, Switzerland and Los Angeles, CA – June 18, 2015 - Viewster, the worldwide video streaming service, announced today the opening of its new office in Los Angeles to drive its strategic growth and revenue initiatives, including a premium offering. Japanese entertainment industry veteran Rob Pereyda will lead the development of new revenue and product offerings and work to drive Viewster’s position in North America in genre content, including anime, sci-fi, horror and gaming.
Since Pereyda started working with Viewster as a strategic advisor in 2014, the company has become a leading player in anime streaming across Europe and begun to rapidly grow in North America. Prior to Viewster, Pereyda served at the Tokyo headquarters of BANDAI NAMCO Games in corporate planning, network strategy and producing. He has also previously worked in licensing at Crunchyroll and Capcom.
“Los Angeles is not only the heart of the global entertainment industry, it is the entry point for anime and related genre content into America,” said Kai Henniges, CEO and Co-Founder of Viewster. “Our new team, led by Rob, will be central to Viewster’s innovation, both crafting and driving our new products and services.”
Specific details on Viewster’s strategic initiatives being run out of the Los Angeles office will be announced at a later date on a rolling basis. Pereyda will serve Viewster globally as its Chief Strategy Officer and in the United States as the CEO of its American subsidiary, Viewster Inc.
Viewster (www.viewster.com) is a worldwide online video service connecting passionate audiences. We are the first stop destination for anime lovers, featuring an ever-growing line up of the latest shows directly from Japan. Our wider catalogue brings the best of specialist shows and movies, with more than ten thousand titles across anime, thriller, sci-fi, and fantasy. Viewster is free, supported by advertising and available to stream on desktop, mobile and smart TV apps.
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