Viewster’s Steve Broadhead on Finding Your Niche, Mobile and Content Licensing

“Long-form viewing is seeing strong growth on mobile. In app is the largest proportion of loyal users. We use mobile web as part of our user acquisition funnel. Mobile has been a longer term investment for us. We saw a transition of users at the back end of 2013 and made a decision to invest heavily in our mobile experiences at the start of 2014. It makes sense for our target audience.” Read full interview on Video Ad News!

 

Steve Broadhead

Steve Broadhead